VENTURA, CA  - LINKFRESH reported the move of its Group CEO Robert Frost from the United Kingdom to California as part of the company’s strategy to further grow and continue to provide for current North and South American clients.

“Given the importance of the North American market I am relocating to the USA in order to be closer to this important and growing market, and to ensure LINKFRESH continues to deliver excellence in terms of service and return on investment to our clients,” Frost said. “I am excited for what the next months and years will bring for LINKFRESH.”

The United Kingdom-based software company designs ERP solutions specifically for the fresh produce and foods industry, moving more prominently into the U.S. market in the last year.

“North America is our most strategic and valuable market and I am thrilled to say that the past 12 months have been fantastic for LINKFRESH, during which time we have welcomed new customers on board, such as Wholesum Harvest and Pacific American Fish Company, to name but two,” Frost said.

According to a press release, Frost will continue to act as Group CEO, overseeing the company’s operations in both the United States and the United Kingdom from his new home base in California. He will be working with consultant and management teams on both continents, as well as with the continued support of the company’s Chief of Operations, Nikki Scarr, who remains in the UK.

LINKFRESH