The Little Potato Company Launches New POS Strategy
EDMONTON, ALBERTA, CANADA - Having quality products is a cornerstone for any produce business, but having great marketing, I believe, is another. To get in front of the consumer, companies need to be eye-catching to draw attention, and point-of-sale (POS) materials are a great way to do just that. Just in time for the big Christmas day rush, The Little Potato Company (TLPC) is introducing its newest POS materials for its retail partners.
“The marketing materials are bold, bright, and attention-getting while also communicating the approachability and ease of our Creamer potatoes,” Christa Wagner, Director of Advertising and Promotions, explains. “We’re excited to introduce our new POS materials that help convey how easy it is to use our Creamer potatoes for everyday occasions.”
TLPC’s new POS materials are currently available for all its retail partners. The company has also created seasonal POS materials to support in-store promotions all year long and key purchasing moments for Creamer potatoes, including the upcoming holiday season. In addition, the rollout will be extended to TLPC’s entire line of products.
“Our entire portfolio from our bagged potatoes to value-added products, like our Microwave Ready Kits, will be supported by the new POS materials,” Christa says. “We’re executing various tactics that showcase convenient solutions whether you’re cooking a downsized holiday meal or looking for a simple weeknight meal to survive the busy winter season.”
Potatoes are a staple throughout the year, but the category really shines during the holidays. With convenient and easy-to-prepare offerings, Little Potatoes is armed to make meal prep easier.
“More people eat potatoes during the holidays than any other time of the year. This year, comfort is essential, and Little Potatoes can help get a simple yet delicious side on the holiday table. But it’s not only about the big holiday meal for us. It’s also about helping consumers get dinner on the table during those even busier weeknights this time of year,” continues Christa. “We have a robust holiday advertising plan to drive awareness and trial that includes influencers, print, digital, and social advertising. And of course, the program has bold in-store POS support to grab the consumer at the store.”
This is also the first year TLPC is doing an on-pack sweepstakes. The sweepstakes is available on its seasonal 3 lb Terrific Trio - Holiday Blend and gives consumers a chance to win $5,000.
With a solid retail strategy on lock, the holidays are a little brighter, a little easier, and a little spuddier. For more updates, releases, and insights, keep checking back to AndNowUKnow.