Mann Packing Redesigns its Organic Packaging Design
SALINAS, CA - Mann Packing is giving its fresh cut organic vegetable packaging a makeover that's stylish AND functional.
“The revamped graphics, several months in creation, features a premium rich color palette, clean, natural fresh design and a large window and product viewing area,” said Kim St. George, Director of Marketing and Communication.
The line features the company’s steam-in-bag technology and encompasses top-selling products, including the vegetable medley, broccoli florets, broccoli coleslaw, and broccoli carrots.
According to Nielsen sales statistics for the 26 weeks ending Dec. 27, 2014, Mann branded organics are the leading branded items in the fresh-cut organic vegetable category.
“Growth of the organic segment outpaced conventional cut-veg and is driving overall category growth,” St. George continued. “Our organic vegetable tray sales are up three times what they were a year ago.”
According to a press release, the company is shipping the new packaging as of now and will showcase it at the Southeast Produce Council Expo this week in booth 927.
