Mission Produce Partners With Mr. Avocado To Send Shipment Of California Avocados To China
OXNARD, CA - Partnerships keep our industry moving, and one, in particular, will bring Mission Produce to the big market of China. Recently, the Hass avocado provider announced it is working with Mr. Avocado, one of China’s leading avocado brands, to bring California-grown avocados to China.
“Mission was the first to send avocados to China from Peru, Chile, and Colombia—and now we’re the first to send from California,” Steve Barnard, Chief Executive Officer and Founder of Mission Produce, said. “Our goal is to provide a year-round supply of the World’s Finest Avocados, and now we’re doing so with more volumes and availability than before.”
The market access of avocados to China from California is due to years of coordination, negotiation, and planning between the California Avocado Commission, the United States Department of Agriculture (USDA), and the government of China.
According to the company’s release, transit time from California to China is the fastest currently available for avocados, taking 14–16 days by vessel and one day by air.
“We were the first to see the opportunity in China and to pioneer avocado consumption in the market,” Thomas Padilla, Senior Director of Export Sales of Mission Produce, said. “Increasing our presence in China increases our access to one of the most booming importers of U.S. agriculture in the world.”
Mission and Mr. Avocado are one of the only shippers and receivers in China with one brand from multiple growing countries. This partnership has been ongoing since 2017. The Mr. Avocado partnership between Lantao, Mission, and Pagoda currently owns one ripe center near Shanghai.
“Sourcing from the premium source of California will open more opportunity for Chinese retailers to capitalize on the lucrative and healthy avocado,” John Wang, Chief Executive Officer of Mr. Avocado, said. “California avocados are high quality in late winter to early spring, which hits the market in perfect time to allow consumers the ability to enjoy a great-tasting piece of fruit year-round.”
California avocados in China are expected to be available at Ole, Rainbow Supermarket, Aldi China, JD.com, Seven Fresh, and Pagoda stores throughout China.
The fruit will also be distributed to China wholesale markets through the Jiangnan Fruit Market in Guangzhou and the Huizhan Fruit Market in Shanghai.
How will Mission Produce continue to expand its distribution network? AndNowUKnow will keep an eye on the latest updates and developments.