Mission Produce's Megan Berenbach Discusses Organic Offerings and More
OXNARD, CA - If there is one message constantly running laps in my mind this year, it is this: organics, organics, organics—and for good reason. The trend has become a movement, and the niche a produce department demands. With SEPC’s Southern Innovations Organics and Foodservice Expo on the horizon and slated for September 6-8, companies are rallying their organic category efforts in preparation for the show.
Mission Produce is one of those companies looking forward to the coveted event. Organic Category Manager Megan Berenbach joins me as we look to September to talk about the company’s offerings, message, and vision for the sector.
“We have seen a lot of potential in the organic category and continue to grow our source of supply to meet the growing demand,” Megan shares with me. “This year we will be highlighting our bulk, bag, and Mini organics in our exclusive Mission organic box.”
Mission has been beefing up its programs in California, Mexico, and Peru, and notes that the company is finding tremendous opportunity in Peru’s growing regions.
“Our retail program has really evolved over the past couple years. We used to just carry a bulk and bag option and would pack it in our standard Mission lug. Now, we don’t only carry those options, but we added our organic Minis and everything is packed in our Mission organic box,” Megan tells me. “This has provided a higher degree of distinction in the market for not only Mission, but organics.”
The company has seen growth of over 40 percent year-after-year over the past couple of years, a result which Megan attributes to Mission’s continued focus on gaining supply and continuing to innovate.
“We strive to meet the growing demand and service our customer base. The launch of organic Minis has elevated the program. Many retail customers were not merchandising small fruit, and now demand outpaces supply for the program,” she adds.
The avocado powerhouse’s message at Southern Innovations will encompass Mission’s strength in supply and innovation—factors which have been driving the growth and elevating the category.
When I ask Megan what sets Mission apart in the category, she tells me that it is the "Mission Advantage.”
“It’s our global reach, expertise in supply chain management, national distribution and ripening network, customer service, and innovation in the marketplace with packaging, solutions, and category management, that help us differentiate and excel,” Megan says.
With a track record like Mission’s, you better believe it. Cheers to seeing everyone at Southern Innovations in Nashville in just a few short weeks!