Moxxy Marketing Awarded for Design of Valley Farm Management Website
SALINAS, CA - As consumers continue to seek connection, and suppliers work to bring shoppers closer to the farm, a digital design that offers just that recently brought recognition for the team at Moxxy Marketing. The produce marketing company was awarded a 2020 American Web Design Award by Graphic Design USA (GDUSA) for the design and functionality of a website for Valley Farm Management.
"When Valley Farm Management entrusted the development of their website to Moxxy, they were looking for an eye-catching visual aesthetic, but also a sales tool that would give their business a competitive edge," said Moxxy Marketing Vice President Molly Briseño. "One of the site’s useful features is an interactive map of the American Viticultural Areas (AVAs) where the company has operations. Visitors can click on an area, and then on a ranch link, to get specific information on the grapes grown there, including details like varietal, rootstock, acreage, and number of vines."
The purpose of the American Web Design Awards is to honor and promote effective designers who are shaping the future of visual communications, according to a press release.
Valley Farm Management, a full-service vineyard management company operated by a third-generation farming family, produces premium wine grapes, and oversees more than 3,000 acres on both the company’s own land and through contracts with other landowners.
"We’re excited that the Moxxy team has been recognized for their great work," said President and CEO of Valley Farm Management Jason Smith. "Collaboration in creating the site is the basis of its success. The team at Moxxy did an exceptional job of listening and understanding our needs and then translating that into a finished product that tells our story with beautiful pictures, the right voice, and a functional and easy-to-navigate site. Congratulations to Moxxy for recognition of a job well done!"
Briseño added that in addition to developing the now award-winning website, Moxxy also modernized the company’s logo.
"Valley Farm Management traces its roots back to 1973, when the company was founded in Monterey County’s Santa Lucia Highlands," she said. "Our work on the website and logo was a bit of a balancing act. But the Moxxy creative team succeeded in paying homage to the organization’s long history while also creating a fresh, vibrant look and powerful functionality. It was a pleasure to partner with the incredible people at Valley Farm Management and an honor to have our work recognized by GDUSA."
To see the award-winning design, click here.
Congratulations to the Moxxy team on the recognition of this achievement!