Mucci Farms Awarded Packaging Innovation Award at Canadian Produce Marketing Association's Fresh Week
KINGSVILLE, CANADA - The Canadian Produce Marketing Association's (CPMA) 95th annual Fresh Week has brought together some of the best in the fresh produce industry to network, innovate, and have an all-around great time. Mucci Farms is one supplier strutting its stuff this week, and has officially earned one of the event's top honors. Highlighting its recently launched Naked Leaf Living Basil Sleeve, Mucci Farms nabbed the Packaging Innovation Award.
“Not only is the package sustainable, but the product is unique as it’s living basil that comes with the root intact which allows you to water it as you would a plant, and pick leaves as you go,” said Emily Murracas, Director of Marketing. “Our talented design team did a great job of bringing the aesthetic to the sleeve, which certainly stands out on store shelves, and the virtual format helped us expand our creativity to offer attendees more information through digital video content.”
The Naked Leaf Living Basil Sleeve joins Simple Snack, Cutecumber Poppers, and Paper Top Seal to become the fourth package in three years to be recognized by the industry for sustainability. The latest innovation reduces plastic by 50 percent by converting half of the package to paper, a press release explained.
The Packaging Innovation Award was one of five New Produce Showcase Award categories that also included Best New Product, New Technology, Snackable Product, and Organic Product. 56 products from 42 companies were featured this year, and winners were chosen by a panel of judges from across the industry. The company additionally introduced its brand-new Cultivo Mushroom Collection and a new re-design of its Cherto Gourmet Cherry tomatoes, which is now offered in a loose snacking format. The 2020 Packaging Innovation Award winning Paper Top Seal has also expanded its offering to a 1 pint size for multiple Mucci Farms snacking tomatoes.
“There’s a worldwide effort to be more environmentally friendly, and we knew this package checked all of the boxes,” said Fernanda Albuquerque, Packaging Development Manager. The press release explained that this sleeve can be taken apart and recycled in the respective bins. Additionally, the exterior pot is reusable or recyclable, and the interior growing pot is 100 percent compostable. “We’re very grateful to be recognized once again by the CPMA for our commitment to become a more sustainable company and industry.”
Congratulations to Mucci Farms on this exciting honor!