Nature Fresh Farms' Matt Quiring Discusses Strawberry Program Growth
LEAMINGTON, ONTARIO, CANADA - It’s time to break out the berries! Nature Fresh Farms strawberries, that is. As spring sits on the horizon here in the Northern Hemisphere, consumers are going to be scouring the produce aisle berry patch for ripe, red strawberries, and the greenhouse grower has buyers covered with an excellent crop and increased volumes to help capture category sales.
“We want shoppers to have the opportunity to experience what a strawberry should taste and look like to help drive consumption for our retailer partners,” Matt Quiring, Director of Sales, explains. “That is why we strategically chose who to work with on this program, and together we consistently identified a need for better strawberries on shelves.”
Out of these partnerships, Nature Fresh Farms’ greenhouse-grown strawberries were born. The berries are cultivated in a controlled environment, ensuring the ideal climate and atmosphere to achieve the best possible product. All of this results in an elevated eating experience, quality, and shelf-life for consumers and retailers alike.
“Having gone through over two years of trials and R&D, we have been provided with the information necessary to ensure a successful start to our programs, which we are eagerly anticipating the full launch of,” adds Matt. “While we may be a newer supplier of greenhouse-grown berries, we are far from inexperienced and are looking forward to hearing how our berries deliver the experience shoppers don’t always get from a traditional berry in the stores.”
To grow these high-quality berries, Nature Fresh Farms has introduced a new berry greenhouse in Leamington, Ontario, Canada. This year, the company’s production area for its strawberries has increased from one acre to 15, scaling from roughly 300 cases of 10x12 oz packages per week to roughly 5,000 cases per week. In doing so, Nature Fresh Farms will be able to service a wider array of partners, including larger national accounts.
Kicking off the first picking of fruit the week of February 14, the crop is starting strong with fantastic quality and taste and sizing exactly where Nature Fresh Farms wants it. Volumes are also expected to ramp up quickly, hitting full supply by early March.
In terms of distribution, Nature Fresh Farms is currently set up to deliver its strawberries across the Midwest and Eastern provinces and states in Canada and the U.S.
“We have strategically positioned ourselves with partners that are looking to have a strong supply source that is consistently delivering flavor and quality to their shoppers,” Matt imparts.
If you could be one of those potential partners on the lookout for new strawberries to add to your produce aisles, get in touch with Nature Fresh Farms today.