LEAMINGTON, ONTARIO, CANADA - Nature Fresh Farms is flexing its greenhouse muscles, promoting its Executive Retail Sales Account Manager, Matt Quiring, to his new position as Director of Sales. In this new role, Quiring will oversee the development of the greenhouse grower’s retail accounts.

Matt Quiring, son of Nature Fresh Farms President and Founder, Peter Quiring, developed a love for the industry at an early age. After gaining experience outside of the industry, he joined Nature Fresh Farms' sales team, which was established in 2010. As he developed his retail accounts from the ground up, he quickly moved into the position of Executive Retail Sales Accounts Manager, where he played a crucial role in developing partnerships with many of Nature Fresh Farms’ retail partners and other customers.

“Matt’s transition into Director of Sales was a very easy and natural choice,” remarked Vice President, John Ketler, in a recent press release. “With Matt handling the vast majority of our sales to date, it is clear that he has the drive, passion, and industry knowledge necessary to develop these relationships with our partners.”

General Manager, Frank Neufeld, also expanded on Quiring’s transition.

“With the growth of Nature Fresh Farms and Nature Fresh Farms Sales, we are welcoming many new members to our team, including additional sales staff. It was evident to us, seeing Matt’s experience, that he would be the one to lead the entire sales team moving forward,” Neufeld remarked. “We look forward to Matt bringing his leadership and mentoring skills to the rest of the sales team, helping them strengthen the relationships he has established over the last several years with our partners.”

As the greenhouse grower continues to focus on its growth and developing relationships, Quiring’s role will assist in the continued progression of of the Nature Fresh team.

Congratulations to Matt on this new position!

Nature Fresh Farms