New York Apple Association Discusses New Website and Recent Packaging Launch
NEW YORK, NY - With a company’s online presence holding so much weight these days, there seems no better time to make strategic changes. The New York Apple Association (NYAA) is well aware of this, recently announcing the launch of its new website in tandem with this year’s apple crops.
“The New York Apple Association is kicking off this year’s apple crop with a new website, including an expanded section for foodservice, retail, and wholesale partners,” said Cynthia Haskins, President.
Buyer partners will be able to use the website to order and download new point-of-sale and collateral resources including price cards, recipes, how-to cooking videos, and a series of 12 grower-featured videos including images of New York apples and orchards. The website features popular commercial NY apple varieties, including their eating characteristics, availability, and high-resolution image downloads, as well as a NYAA’s Dietitian Toolkit and over 200 apple recipes.
“Retailers can now order point-of-sale directly through NYAA’s website including colorful display pop-ups for convenient setup and easy merchandising, giving consumers a taste of New York’s apple orchards, and Variety Sheets that depict eating characteristics of apple varieties,” Cynthia continued. “The website showcases each of NYAA’s New York apple varieties and their sweet-to-tart characteristic range.”
As new resources are added to the website, NYAA will alert buyers and their support teams so they can access the updates quickly and easily. The website hosts an area within the foodservice and retail section where partners can view a directory of the New York apple shippers and cider makers, making it even more convenient for buyers to survey the premium apple products from New York.
“For consumers, there are 21 how-to recipe videos on the website that will later be available for social media. Plus, there is a series of quick one-minute videos that focus on fun skewer snacks, apple dips, cider beverages, salads featuring New York apples, and apple pairings,” Cynthia told me.
In addition to the new website, NYAA created new 3-lb poly bags this past year. The packaging included vibrant images and colorful graphics in three different colors to complement different apple colorations and help customers quickly find their favorite varieties.
“Our high-graphic tote bags have been a hit with retailers. Totes are convenient and make new crop apple season fun,” Cynthia concluded. “They give the consumer a sense of that freshly picked, off-the-tree experience.”
It seems there is no end to the strategic moves being made at NYAA, so keep checking in on ANUK as we report.