Ocean Mist® Farms' Diana McClean Discusses Successful Artichoke Promotions
CASTROVILLE, CA - As a trade news writer, it is always so exciting to see companies launch new sales-driving campaigns and observe all of the success that follows. Ocean Mist® Farms recently concluded its Peace, Love & Artichoke winter promotion, which ran from February 15 to March 15, 2021, as well as its annual Gold Standard spring promotion, which ran from April 19 to May 19, 2021. As a result, the company has realized a 5 percent increase YOY in artichoke cases sold over the duration of the two promotions.
“These annual promotions are proof that there is an audience hungry for inspiration and education, with both Ocean Mist Farms and artichokes,” said Diana McClean, Senior Director of Marketing. “Because of the tremendous consumer following we’ve developed, we have become a reliable and trusted resource for artichoke information that encourages shoppers to purchase Ocean Mist Farms artichokes for health benefits, eating experience, and from a trusted supplier of the highest quality of fresh produce.”
Since 2019, these annual promotions have grown engagement with Ocean Mist Farms’ consumer audience, proving there is an audience ready for information about fresh artichokes, a press release stated.
Consumer response to the third annual Gold Standard promotion proved shoppers were receptive to and eager to engage with helpful and entertaining content. With the third year of the promotion complete, Ocean Mist Farms earned a total of:
- 273,832,480 total brand impressions since 2019
- 25,997 total growth in shopper database since 2019
- 337,770 total shopper participation in the sweepstakes opportunity since 2019
The response to the Coachella Peace, Love & Artichoke promotion also saw dramatic response and engagement from shoppers. With the third year of the promotion complete, Ocean Mist Farms earned a total of:
- 525,201,102 total brand impressions since 2019
- 36,502 total growth in shopper database since 2019
- 503,422 shopper participation in the sweepstakes opportunity since 2019
With these promotions and other marketing efforts to shoppers, the supplier has seen above average performance, confirming that shoppers do look to fresh produce brands for information and inspiration. Whether it be news about nutrition benefits, how to keep their produce fresh, or different ways to spice up their dinner routine, it has continued to grow this engaged shopper audience.
Congratulations to Ocean Mist Farms on these two successful campaigns! We can’t wait to see what’s next.