Oppy Launches Eco Farms Labeled California Avocados
BRITISH COLUMBIA, CANADA - The past year has been an exciting one for Oppy as it has continually made crucial moves to fortify not only its team, but its growth. Further driving forward its goals for expansion, the company has announced that it will be bringing California avocados to the market. The avocados will be launched under the Eco Farms label, celebrating Oppy’s partnership with the company that was launched last year.
“It’s been a team effort leaning into the unique expertise of both companies,” said Eco Farms Sales Director Gahl Crane. “Together we offer a multi-faceted approach that can elevate our businesses to a whole new level. It’s been thrilling to bring Eco Farms’ avocado expertise and experience to Oppy’s widespread organization.”
Eco Farms brings with it almost five decades of focus on avocados, according to a press release. Combined with Oppy’s extensive expertise in growing, marketing, and distribution, the duo forms a strategic partnership with 360-degree capabilities.
Together, the pair offers both organic and conventional fruit from growing regions like Mexico, Chile, Colombia, and Peru, now with California avocados making their appearance in the partners’ portfolio. This is the first time California avocados will appear under the new Eco Farms brand and is also the first domestic offering for Oppy within the category.
While the duo's Mexican crop is still shipping in significant volumes, it is expected to decrease in June and July. The team is looking toward the peak window for California avocados occurring May through August. Volume and harvesting have been steadily increasing, with great quality and steady supplies expected to continue throughout spring and into summer.
To further celebrate this new partnership and integrate the two companies, Oppy has also announced the promotion of its sales veteran Mark Smith to Director of Sales and Strategy for Eco Farms.
“We are creating a hybrid model that blends the best in each company’s sales approach,” said Smith. “I am honored to be in this new role powered by the acute expertise of Eco Farms and fueled by Oppy’s vast distribution network and extensive access to the market. We really have a winning combination.”
Smith has been an integral part of the Oppy team for 16 years and will help the duo continue to provide solutions-focused service to national and regional customers.
What categories might Oppy venture into and what other partnerships are in store for the company? Keep a tab open for AndNowUKnow for the answers.