Organics Unlimited Adds Fair Trade Certified Label to its Organic Bananas Lineup
SAN DIEGO, CA - Organics Unlimited has revealed some news that will have the shoppers that frequent this category going bananas, as the grower announced that it now offers Fair Trade Certified™ label organic bananas amongst its industry-leading lineup of organic bananas.
“We passionately believe in our GROW program and know firsthand the impact it has on our growing communities,” said President and CEO Mayra Velazquez de León. “Our Fair Trade and GROW labels are two paths to the same goal of advocating for sustainable prices for farmers and supporting growing communities. This partnership allows our customers to have two fairly traded labels to choose from.”
The new Fair Trade Certified organic banana label will be available alongside the company's socially responsible GROW and Organics Unlimited labels, according to a press release.
Fair Trade USA® has a dedication to responsible business practices and conscious consumerism, similar to the environmentally sound values of Organics Unlimited, making the program a perfect fit for the grower.
“We know now, more than ever, that consumers want to see ethically-sourced options in produce aisles,” said Logistics Manager Daniella Velazquez de León. “Consumers specifically purchase organic for social responsibility reasons, and the shift toward conscious capitalism is here to stay. We are the reliable one-stop-shop for all sustainable organic banana options. Being a leader in organic bananas, our company looks forward to the upcoming year as we remain responsive to the marketplace and expand our foothold in the organic industry.”
With its primary operations located in Colima, Mexico, Organics Unlimited’s network of small, family farmers in Ecuador and Mexico allow peak year-round growing efforts to continuously provide these organic Cavendish bananas to the U.S., Canada, Japan, and more.
How will the fresh produce industry transform as more organic offerings hit the shelves and continue to draw in drooling shoppers? Keep a tab open for AndNowUKnow to find out.