Pacific Trellis Fruit's Josh Leichter Discusses Premium Showcase Ahead of Southern Exposure
LOS ANGELES, CA - Melons, citrus, and grapes, oh my! As the Southeast Produce Council’s Southern Exposure show fast approaches, these are but a few of the categories attendees can look forward to seeing from Pacific Trellis Fruit and its Dulcinea® brand as they peruse the show floor.
“This year, we will be highlighting our spring and summer Dulcinea® and KISS® melons alongside our import citrus and Mexico grape programs,” Josh Leichter, Chief Executive Officer says. “We will also be participating in the Bright Ideas Showcase, spotlighting Dulcinea Cherries, as this was our first season packing premium cherries under the Dulcinea brand.”
Already resonating with consumers, the Dulcinea brand’s high-flavor, great eating quality products, including its popular melons, shine in the produce aisle, which show attendees can see for themselves at Southern Exposure.
“Our flavorful melon line-up is unlike others in the category,” explains Josh. “Our year-round program allows for strong visibility at the retail level with a known consumer brand. We are continuing to seek and produce new varieties with distinctive flavor for our retail partners.”
In addition to its wide array of unique products, Pacific Trellis will also be showing off its Dulcinea-branded packaging for its melons, cherries, grapes, stonefruit, and citrus. Available in a variety of pack sizes for retailers including fixed weight clamshells and bags, this eye-catching packaging is the perfect draw to entice consumers to try the flavorful fruit waiting inside.
To further boost its products and its retail partners, Pacific Trellis is providing robust marketing support as well as continuing to grow its portfolio of products to meet shopper and buyer needs.
“We are continuing to expand and diversify our supply base as the market demand is ever-changing. Consumers are seeking out new items on the shelves, and Pacific Trellis is continuing to stay ahead of the demand,” adds Josh. “Our products create differentiation for not only shoppers but our buyers as well.”
Want to learn more about Pacific Trellis and its enticing lineup of products? Stop by booth #219 to get a peek at the offerings that could be decorating your produce department.