LA QUINTA, CA - Prime Time Produce has released Where Purpose Takes Root: Our Pledge to Growing Greater Together, marking the beginning of the company's formal sustainability reporting journey. The pledge outlines Prime Time's environmental and social priorities and establishes the framework for its first Environmental, Social, and Governance (ESG) report, scheduled for release in 2027.

Built around four pillars, Our Practices, Our People, Our World, and Our Promise, the pledge highlights the company's commitment to responsible farming, employee investment, community support, and transparent environmental reporting. It also reflects how Prime Time is grounded in the belief that progress without measurement is guesswork, making honesty the first step toward meaningful improvement.

"We're proud of what we've accomplished over the past 30 years, but we're even more focused on where we're headed next,” said Prime Time CEO Mike Way in the recent release. “This pledge represents our commitment to keep learning, improving, and making decisions that create lasting value for our employees, customers, growers, and communities."

The pledge highlights initiatives already underway across Prime Time's operations, including reduced tillage practices, renewable energy investments, material recycling programs, and science-based food safety systems. It also shares key operational metrics, including more than 1 million pounds of fresh produce donated in 2025, 312,000 kWh of renewable energy generated through solar power, and ongoing efforts to strengthen workforce development and ethical business practices.

As part of its long-term commitment to transparency, Prime Time is developing its first Scope 1 and Scope 2 greenhouse gas inventory for U.S. operations. The company plans to continue expanding data collection across its international operations and supply chain.

"It's been incredibly rewarding to see how deeply sustainability is already woven into so many areas of our business. As we've brought this information together, we've built a strong foundation that will help us better measure our impact and identify new opportunities," said Nicole Bryon, Head of Sustainability & Social Responsibility.

Where Purpose Takes Root is Prime Time’s commitment to putting into writing the values that have guided the company for more than 30 years while establishing a clear path for the future. Head here to read the full pledge.