Produce for Better Health Foundation Plans to Connect Produce Industry With Retail Dietitians and Foodservice Leaders; Wendy Reinhardt Kapsak Explains
BRENTWOOD, MO - Retail dietitians and foodservice leaders have the opportunity to shape the future of fresh produce and Produce for Better Health Foundation (PBH) wants to help them pave the way. At this year’s Global Produce and Floral Show hosted by International Fresh Produce Association (IFPA), PBH is bringing over 20 leaders to discuss exactly that at its 2022 Retail and Foodservice Immersion Event.
“PBH is thrilled to be back in person supporting one of the industry’s largest trade shows, as well as connecting produce companies directly with consumers through the various points of influence—including at the point-of-sale (retail) and at the point-of-flavor (culinary and foodservice),” said Wendy Reinhardt Kapsak, MS, RDN, PBH President and Chief Executive Officer. “The goal of this signature PBH event is to provide retail and foodservice leaders with actionable education and intimate networking experiences that inspire them to get creative with fruits and vegetables and take back ideas and solutions that help drive produce consumption and purchases in their stores, in e-commerce, and in dining establishments nationwide.”
The PBH Retail and Foodservice Immersion Event, a press release explained, will offer an array of educational and experiential programs throughout the four days that IFPA’s event is due to take place (October 26–29).
Some of the participating retailers include Kroger, Wegmans, and The GIANT Company.
Education sessions will offer a look at new PBH research and consumer insights; experiences like Powerful Produce Pairing tastings; private chef-led vegetable immersion culinary experience and dinner; and focus groups centered around retail and foodservice promotion, activation, and collaboration ideas for future success.
The program will culminate with prescheduled booth visits on the IFPA show floor for produce leaders to share new products, sustainable packaging innovations, and other consumer-centric initiatives.
To learn more about the event and other participating retailers, foodservice operators, and suppliers, click here.
’Till then, we’ll eagerly await the show!
