Produce for Better Health Foundation Taps Largest Have A Plant® Influencer Network to Inspire Fresh Produce Consumption; Wendy Reinhardt Kapsak and Katie Calligaro Share
BRENTWOOD, MO - Continuing the growth of its award-winning Have A Plant® Movement, Produce for Better Health Foundation (PBH) has tapped its largest group of Ambassadors to date, utilizing the influence and expertise of nearly 60 retail registered dietitians, culinary and foodservice professionals, and lifestyle, nutrition, and agriculture leaders to substantially boost fresh produce consumption.
“Our valuable network of all-star Ambassadors leads with experience, taste, and flavor to ensure the Have A Plant Movement continues to have a powerful impact with consumers,” said Wendy Reinhardt Kapsak, MS, RDN, President and Chief Executive Officer of PBH. “As this group of Ambassadors continues to grow, I am confident that we will be able to spread the Have A Plant love far and wide. No other organization is committed to building and nurturing a diverse community of enthusiastic experts who authentically and credibly advocate for enjoying more fruits and vegetables.”
According to a press release, this year’s class of Have A Plant Ambassadors was identified based on a number of factors including their credibility, digital and social media reach, media-savvy smarts, compelling expert content, and genuine passion for promoting fruits and vegetables in their professional work.
After a highly competitive selection process with nearly 200 plant-passionate applicants, the 2022–2023 class has been enlisted for a two-year term and will collaborate with PBH to bring the Have A Plant Movement to life.
To see PBH’s influential network of Ambassadors, click here.
“We recognize hundreds of influencers want to be a part of our Movement, whether promoting produce in stores, in schools, in restaurants, or online via social media,” said Katie Calligaro, Marketing and Communications Director. “Expanding and evolving the Have A Plant Movement so that all plant-passionate advocates can take part means that any professional who believes in the PBH mission can collaborate with us and make a difference in the lives of millions of Americans, helping them to experience greater health and happiness by eating more fruits and vegetables.”
Have A Plant Ambassadors reach over 2 million shoppers a day, promoting the consumption of fresh produce to a broad audience.
In addition, PBH also works with a large network of advocates who back the organization’s mission and work to promote fruits and vegetables on a daily basis. Those interested in joining the Have A Plant community can do so here.
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