Produce for Better Health Hires Katie Toulouse as New Director of Communications
BRENTWOOD, MO - In an effort to increase consumers’ consumption of fruits and vegetables for better health, the Produce for Better Health Foundation (PBH) has invested in its management team, hiring Katie Toulouse as its new Director of Communications.
“As part of PBH’s strategic transformation to help consumers enjoy happier, healthier lives by eating more fruits and vegetables, it is critical to have a strong person to execute our new comprehensive communications strategy,” said Wendy Reinhardt Kapsak, President and CEO in a press release. “We are thrilled to have Katie on board to help us enhance our influencer programs; grow our digital as well as our social media engagement and reach; and connect our members’ brands to consumers and drive consumption. Her passion will be an asset to the team, and we look forward to her fresh perspectives and strategic thinking.”
Toulouse brings with her nearly 20 years of experience in public relations, media and influencer relations, and consumer food marketing and nutrition education. Her most recent role was to serve the members of the Canned Food Alliance (CFA), a non-profit organization devoted to promoting an increased consumption of canned vegetables, fruits, and beans. While already a PBH ambassador, Toulouse represented CFA on the PBH Board of Trustees and was named a Fruits & Veggies—More Matters Role Model for the last six years.
“I couldn’t be more grateful for the opportunity to work with such passionate people, and for a cause that is near and dear to my heart,” said Toulouse. “PBH has been one of my favorite partners throughout my career. I can’t wait to expand my knowledge of the broad-based produce industry and help all of us grow fruit and vegetable consumption together. I am professionally and personally committed to the cause—let’s rock it!”
Toulouse holds a Bachelor of Arts in Public Relations from Pennsylvania State University, as well as a Nutrition Certification through Tufts University. Before joining CFA, she began her career in the food industry at Ketchum, Pittsburgh.
“PBH will certainly benefit from Katie’s experience with engaging key influencers and growing partnerships to build brand ambassadors,” stated Kapsak. “Her energy and background in food and nutrition communications as well as her personal commitment to promoting fruits and vegetables align with the current excitement our team has for propelling PBH into a new era.”
It sounds like Katie will fit right in at PBH! For more industry news, keep reading AndNowUKnow.