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The Produce Moms and Wada Farms Team up for E-Book on Sweet Potatoes

The Produce Moms and Wada Farms Team up for E-Book on Sweet Potatoes



INDIANAPOLIS, INSweet Spud Love, the new e-book released by The Produce Moms™ in collaboration with Wada Farms, tells the history and nutritional benefits of sweet potatoes complemented with twenty sweet potato recipes and shares Wada Farms' story. The Produce Moms intend the e-book to meet its community’s demand for an approachable guide to understanding and cooking sweet potatoes.

Lori Taylor, Founder & CEO, The Produce Moms“Interest over sweet potatoes has grown in recent years, especially within The Produce Moms community,” said Lori Taylor, Founder & CEO of The Produce Moms in a press release. “Much of the content included in this e-book grew out of commonly asked questions we receive from our community. Our audience is looking for kid-friendly, nutritious, and easy-to-make meals and that’s what guided our selection of recipes.”

Sweet Spud Love

Both The Produce Moms and Wada Farms approached the collaboration with the intention of meeting existing demand and driving further engagement from their community. The e-book begins with a guide to the nutritional makeup and health benefits of the tuber and then continues with an A to Z guide that answers questions ranging from how a sweet potato grows to how one should store sweet potatoes at home. The book even features recipes for the family dog!

Eric Beck, Director of Marketing, Wada Farms“We pride ourselves in being a one-stop solution for produce buyers and the food service industries. Partnering with The Produce Moms and collaborating on the Sweet Spud Love e-book is just one more way that Wada Farms is driving customer engagement and encouraging consumers to try sweet potatoes,” said Eric Beck, Director of Marketing for Wada Farms.

A free copy of the e-book may be found here.

The Produce Moms Wada Farms



Companies in this Story


The Produce Moms

The Produce Mom® blog & consumer brand was launched in January 2012 by Lori Taylor during her days as marketing manager at...

Wada Farms

The Wada Family has been growing famous Idaho potatoes ever since 1943. Frank Wada emigrated to the U.S. from Japan in...