Ready Pac Foods Introduces New elevĀte™ Salad Packaging, Renews Focus on Organic
IRWINDALE, CA – Looking to better showcase the company’s innovative single-serve salad line, Ready Pac Food has introduced new packaging for its elevĀte™ Salads.
“Ready Pac Foods was the first to introduce single serve salads and today is the market share leader for the category we created” said Tristan Simpson, Chief Marketing Officer. “This position has created strong brand equity and trust with consumers, which will undoubtedly help to strengthen and further build the elevĀte brand.”
In a press release, Ready Pac Foods noted that its updated packaging is intended to showcase the company’s organic ingredients in an easy-to-read and visually-impactful way. The new branding effort promises to both freshen the elevĀte brand and reinforce the connection and trust consumers have with the Ready Pac Foods brand.
As part of the line’s new look and feel, elevĀte Salads have been renamed. The new names are intended to accentuate the brand’s dedication to simplicity and organic eating; they include:
- Spinach Salad with Chicken
- Southwest Veggie Salad
- Baby Greens & Ancient Grains Salad
- Spring Mix, Cranberry & Nut Salad
- Sunflower Caesar Salad with Chicken
“The new packaging showcases the product in an eye-catching way with simple messaging emphasizing key product features our consumers are looking for,” said Nannette Richardson, Vice President, Portfolio Marketing. “We know consumers shop by flavor and variety first and foremost, and our research shows the new packaging will highlight these features.”
According to data provided by AcuPoll Research, the company noted that “the descriptors organic and superfoods are the most desired claims by consumers for prepared salads.” In research including Ready Pac Food’s new elevĀte packaging, consumers gave the new packaging an Outstanding Rating (A+) overall, with criteria including purchase probability, uniqueness, and price value.
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