Robinson Fresh and Cub Foods Teaming Together for Record Breaking Promotion
EDEN PRAIRIE, MN - If Cub Foods and Robinson Fresh have it their way, the Guinness World Record for Largest Fruit Display is about to be broken. With 4 truckloads of fresh MelonUp!® Pink Ribbon watermelons and the staff of the Maple Grove, Minnesota Cub Food's, these two business partners plan on building a 1,500 square foot display this Saturday, July 26th. Altogether the display will use 10,200 watermelons and will weigh 157,000 lbs, blowing the current 11,023 lbs record holder out of the water.
As much fun as building the display will be, at the heart of the promotion is a cause near and dear to Cub Foods and Robinson Fresh: funding breast cancer research. MelonUp! Pink Ribbon Watermelons have done a huge amount of good for this cause, as a portion of the proceeds from these watermelon sales are donated towards breast cancer research on behalf of the participating retailers. This has allowed Robinson Fresh to raise nearly $950,000 for research foundations.
“We are excited for the opportunity to promote MelonUp!® Pink Ribbon watermelon, an important summer product of ours, in such a big way,” said Darren Caudill, Vice President of Merchandising and Sales for Cub Foods. “We invite everyone to visit the store, where they can enjoy the celebration while also gaining additional education about local breast cancer awareness efforts.”
Cub Foods is one of the oldest supporters of Robinson Fresh's program and has donated nearly $70,000 to breast cancer research since 2008.
“We value and appreciate Cub Foods and Supervalu’s support of the Pink Ribbon Watermelon program,” said Josh Knox, Category General Manager at Robinson Fresh. “The program began with the intention of educating consumers about the multitude of health benefits that watermelon can provide, and has developed into a fun and collaborative way for retailers to give back to and raise awareness within their communities.”
According to a press release, one of these benefits include very high levels of the antioxidant lycopene - a powerful anti-cancer fighting agent, studies have shown.
In the end, Saturday Cub shoppers might be drawn to the display because of its impressive size, or perhaps for the free watermelon samples, or watermelon eating and seed spitting contests, but once there, Robinson Fresh and Cub Foods hope to make the event a learning opportunity. The Fairview Clinics’ mobile mammography unit will be on site at the event and representatives from Minnesota's Susan G. Komen® charity will be there to talk about the research efforts with consumers. Now that's something we can all get behind.
Good luck with challenging the record Cub Foods and Robinson Fresh! And great work!