Side Delights® Partner Michael Family Farms Educates Shoppers With New Website
SAN FRANCISCO, CA - The potato will always have a place in my heart—and my stomach. Much like other consumers, this trade news writer is always keen to know what goes into the produce I eat, and the internet proves to be a necessary tool while researching. Recently, Michael Family Farms added to the ever-growing info-hub by debuting its new website to convey necessary information on the beloved tuber quickly and efficiently with engaging details.
“During this time of social distancing, both digital connectivity and healthy eating have become increasingly important,” noted Kathleen Triou, President and CEO of Fresh Solutions Network. “As a family-owned local farm, the Michael family felt it was important to move forward with the release of this site now during the crisis so its customers in the Midwest will get the opportunity to learn about the potatoes, the family, and the company values—from their homes.”
Kathy Sponheim-Michael, VP of Sales and Marketing of Michael Family Farms, added, “With the launch of our new website, we provide a destination that benefits current and potential customers. Consumers benefit from being able to easily access everything they would want to know about potatoes grown in the Midwest and about our family farm in one place, retailers benefit from the increased awareness and purchase intent that a compelling digital brand experience delivers, and the grower/shipper partners who make up the Fresh Solutions Network benefit from having consumers and retailers learn more about the great potatoes they market under the Side Delights® brand.”
According to a press release, the new site features its Midwest farm and its Side Delights potato products. Website visitors will find a full spectrum of product details, nutritional information, recipe suggestions, food safety, and other news. The Side Delights lineup has a dedicated section so consumers can dig deeper into each grouping to learn more or link instantly to other products and topics of interest.
Michael Family Farms and Fresh Solutions Network have partnered together on the Grown Where it Matters campaign, which connects farmers in the network with their regionally relevant market. As consumers engage with the story and history of the local farm, they understand how the sustainability practices and passion of the farmer result in a better-tasting, higher-quality potato. As part of this campaign, Michael Family Farms will soon be using Kwik Lok tags on its potato bags that invite consumers to check out its 360-degree farm video and farmer podcast supporting its locally grown produce.
Fresh Solutions Network created Side Delights® in 2014 as a national brand that would unify all of the most popular fresh potato segments under a single name that consumers would easily remember and instantly associate with superior quality. More importantly, establishing the Side Delights master brand benefits retailers and foodservice operators alike by giving them a full line of fresh potatoes with strong consumer awareness that they can stock and promote to draw traffic and increase sales volumes.
Convenience all in one place? Sounds like a one-stop shop! For all your fresh produce news, keep reading ANUK.