Amerifresh's famous Snoboy brand is launching back into the retail marketplace. After an absence of several years the company reintroduced the fresh produce brand at the recent National Grocers Association annual show.

Bill Munger, President of Amerifresh, says the well-known brand has been previously available only to foodservice customers like restaurants, schools, hospitals, casinos and cruise ships, according to a press release.

“We’ve heard from a number of past customers who grew up with the memories of buying Snoboy and now we are reintroducing the brand into independent grocers,” Munger noted. “These grocers can now offer a well-recognized brand with a reputation for consistently high-quality produce.”

The items being introduced at retail include a three-count pack of romaine hearts; a two-pound pack of hothouse bell peppers; sleeve celery; bagged romaine, red and green leaf lettuce; iceberg lettuce; bagged potatoes; bagged onions; apples; oranges; lemons and limes.

“We have designed new labels and new packaging specifically for retail display and consumer convenience,” said Munger.

The Snoboy brand has earned a reputation for consistent quality and freshness with grocers, restaurant operators and consumers since being introduced in 1925. The brand's produce is sourced from selected growers in the most fertile growing regions around the world to provide availability and consistency.

Amerifresh