Southeastern Grocers Debuts New Store Concept for Harveys Supermarkets
JACKSONVILLE, FL – As the company continues to take strong steps towards engaging consumers, Southeastern Grocers has debuted the first of its new store concept for the company’s chain of Harveys Supermarket; part of the Southeastern Grocers extensive store remodel program for 2016.
“While our store is undergoing dramatic changes and improvements, our commitment to providing great value and service to our customers will remain our top priority, as we continue to invest in lower prices and new jobs for Charlotte,” stated Ian McLeod, President and CEO of Southeastern Grocers.
The new store design debuted this week at a new Harveys location in Charlotte, NC, which was previously the location of the Southeastern Grocer’s banner, BI-LO. The company stated in a press release that the new concept design put a focus on great value, stunning quality food, and service with personality.
The new store featured a wide number of enhancements and changes, which the company stated was also tweaked for the Charlotte community. The Harveys redesign featured the following:
- Refreshed produce department, emphasizing fruits and vegetables from North Carolina farmers
- More than 450 Southern Home products priced “Low and Staying Low” with identifiable markers
- New $1 Zone in the store, featuring more than 650 items
- New hot wing bar
- Locally-made grocery favorites
- Expanded meat department
- “Pick 5” section, featuring more than 75 items with average discount of 25%
In addition to the refreshed facelift, the Harveys store also debuted a new pricing campaign called “Low and Staying Low.” This campaign marks down the products which customers shop for the most, and keeps their prices low for at least six months. The program added 350 products from BI-LO's original Down Down campaign, to offer more than 850 items at a reduced price.
Not only does the redesign mark an uptick in the company’s strategy for consumer-focused design, but the first store to receive this remodel is also the chains first Harveys location in North Carolina.
“Charlotte is a vibrant city that is growing and changing quickly, and we recognized an opportunity to provide a fresh store for this community,” finished McLeod.
The company stated that it hired 40 new associates for the transition from the BI-LO to the newly designed Harvey’s, in addition to retaining the original BI-LO's staff, and kept the rewards program and Southern Home products in the store for consumer familiarity.
The ribbon cutting ceremony for the store gifted the first 500 customers with a free 12-pack of soda, a Harveys reusable bag, food samples, and featured a local band.
As Southeastern Grocers continues to revamp its banners under the company’s 2016 remodel program, AndNowUKnow will have the latest in design innovations, and produce’s role within.