MISSOULA, MT – Produce marketing veteran Krista Jones has joined the Spiker Communications team, the company announced this week. In her new role, Jones will join the company in a business development capacity, working with clients on brand strategy, product development, and overall marketing activities.

“I’m looking forward to using all the experience I’ve gained for a new set of produce clients. I am passionate about the produce business, and this is a great time to be part of Spiker Communications,” Jones said, according to the company’s press release.

In a previous role, Jones led marketing efforts at Crunch Pak—where, for six years, she was responsible for product development and execution, brand strategy, advertising and public relations, social media content, retail promotional events, and trade show participation. She also managed relationships with the company’s many licensing partners, including the NBA, the New York Yankees, Marvel, and Disney—and earned several marketing awards for the company. Jones has also served on several committees for United Fresh, including the marketing and merchandising executive committees and the new opportunities committees.

“We are thrilled to have Krista’s marketing experience coupled with her produce industry insight as part of our team,” said Wes Spiker, President of Spiker Communications. “We are gaining clients in the produce industry, and Krista is the right person to service that business and lead our program.”

In addition to her work in the produce world, Jones recently worked with a promotional agency, putting to use experience in apparel marketing she gained from her tenure at the Nordstrom Product Group and Cutter and Buck.

Jones will work remotely from her Wenatchee, Washington, home—in close proximity to West Coast grower/shippers, the company noted.

We at AndNowUKnow congratulate Krista on her new role and wish her and Spiker Communications the best in their future endeavors.

Spiker Communications