Starr Ranch Growers Launches 2021 Cherry Season; Debuts Recyclable Packaging and New Merchandising
WENATCHEE, WA - We love a good win-win-win over here at AndNowUKnow, and Starr Ranch Growers is helping to execute such a strategy as it launches into its 2021 Washington cherry season for the benefit of the supplier, the retailer, and the consumer. To add a cherry on top of an already incredible time, Starr Ranch is also revealing the launch of its new 100 percent recyclable HIC2 cherry pouch bag this year.
“Our priority has been developing innovative and sustainable packaging solutions to our apple program in recent months, and we have now expanded our cherry program by offering a High-Density Polyethylene (HDPE) plastic bag that can be fully recycled,” Dan Davis, Director of Business Development, expressed. “When HDPE recycling is done the right way, consumers can help keep non-biodegradable plastic waste out of landfills and help protect the environment.”
What is good for the consumer and the environment is also good for the retailer as the buy-side marketplace seeks to further align its vision with consumers’ needs.
According to a press release, HDPE plastics can be used to make plumbline pipes, plastic rope, children’s toys, and a vast range of other products. With less energy used to create products from recycled plastics like HDPE than from new plastics, the company is helping to reduce the use of fossil fuels—a key tenet of its mission.
Starr Ranch Growers is unveiling this bag at retail soon and will continue to educate and inform consumers on the importance of careful recycling measures that can be taken at home. This effort helps retailers close the gap between the product in the store and the consumer’s buy-in.
While the new cherry packaging creations might already take the cake, the company also announced it will be offering new cherry display bins for retail partners in 2021. Vibrant, eye-catching imagery will be showcased front and center to engage shoppers and drive sales.
Starr Ranch Growers will also launch its Cherry Summer Splash Sweepstakes beginning July 1, in an effort to generate buzz around the upcoming Washington cherry season. The program will run through July, helping to hit the high notes around Fourth of July festivities.
“The goal of the promotion is to inspire consumers to take cherries with them on all their summer outings and vacations they may have otherwise canceled last year, and to add some sunshine to their days with an abundance of cherries,” Davis concluded.
As if Washington cherry season was not enough to get excited about, retailers now have a full arsenal of support, innovation, and premium quality cherries with Starr Ranch Growers!