Stemilt Celebrates Annual Chant at the Moon Day
WENATCHEE, WA - At a time when the world is facing unprecedented challenges, we all need an excuse to have a little fun. This year, Stemilt’s annual National Chant at the Moon Day comes at the perfect time for consumers to let loose while indulging in the unique Moon Cherries that Stemilt is famous for. The yearly celebration that also serves as a successful brand campaign for the company took place on Saturday, August 15, and brought people out in droves to partake in the holiday festivities.
“Not only does National Chant at the Moon Day bring brand recognition to our A Half Mile Closer to the Moon® cherries, but it also encourages people to get outside and have fun during these beautiful summer nights and have a delightful eating experience with our product," said Roger Pepperl, Marketing Director.
The annual event was originally created to bring attention to the innovative techniques of Kyle Mathison, which are used to grow Stemilt’s Moon Cherries. Mathison utilizes lunar cycles and gravitiational pull to enhance nutrients and give the cherries an out-of-this-world flavor, according to a press release.
This year, Stemilt took the event one step further by partnering with social media influencers across the country. Some of the Instagram personalities that the company paired up with include Vanessa Mota of Smart Little Cookie, Remy Morimoto Park of the NYC Vegan, and Stephanie Simmons of Blue Bowl Recipes. Together, the three shared snapshots of the celebration with a whopping 170,000 followers, who were able to ring in National Chant at the Moon Day as well.
“We push National Chant at the Moon Day direct to the consumer so that the next time they head to the grocery store and they see a bag of our Moon Cherries, they will have something fun to associate it with,” explained Pepperl. “So far, we have been thrilled with the success of this program.”
Stemilt has already proven to create unique, exciting marketing programs that catch consumers’ eyes in the produce aisles. As the company continues to innovate and expand across the creative sector, we are counting down the days until the next National Chant at the Moon Day to see how the event continues to evolve. Here at AndNowUKnow, we look forward to seeing what Stemilt has in store for us next.