Summer Snacking Sweepstakes Partners Five Produce Brands
IRVING, TX – To further engage customers and drive forth their promotional efforts, California Giant Berry Farms, Crunch Pak, Duda Farm Fresh Foods, Natural Delights Medjool Dates, and SUNSET® have teamed up together to form the Summer Snacking Sweepstakes.
Under this partnership, consumers can download a free recipe e-book for the summer season and enter for the chance to win a $5,000 vacation.
“We loved collaborating with all of these amazing fresh produce brands, including creating a special recipe with Natural Delights to bring celery and Medjool dates together for a healthy, sweet and salty summer snack,” said Nichole Towell, Director of Marketing, Duda Farm Fresh Foods. “Co-partnerships have been instrumental in the way we stay relevant and engage with consumers – they want to know how to use a variety of fresh fruits and vegetables together, and we’ve definitely given them that inspiration.”
Consumers can enter the sweepstakes and download the e-book on each of the brand partners’ websites. Additionally, each partner will develop recipes and other consumer content pieces based on consumer feedback, provided by each opt-in form from the sweepstakes.
“We’re always looking to improve the content we deliver to our fans, and these types of partnerships give us a lot of insight from a wide variety of consumers,” added Daniela Ferro, Communications Coordinator, Mastronardi Produce/SUNSET®.
Data collected from the promotional opportunity will be used to further engage consumers based on their dietary preferences, retail shopping habits, and demographics. The brands said in a press release that this strategy has been proven successful in the past.
“We partnered with other complementary fresh produce brands as part of our enriched marketing efforts to fully engage and stay relevant with consumers throughout the year,” said Tony Freytag, Senior Vice President of Sales and Marketing, Crunch Pak. “It’s been wonderful to pair fresh fruit like California Giant Berries with our Crunch Pak apples to create fresh, new ways to enjoy fruit during the season.”
Consumers can expect the following recipes through the promotion from the brands:
- Berry Bruschetta
- Apple and Roasted Beet Salad with Goat Cheese
- Celery Sriracha Salsa
- Avocado Caprese Salad with Medjool Date Glaze
- Sweet Pepper Mini Bites
The brands said that the Summer Snacking Sweepstakes will offer opportunities for its consumers to engage more personally with each fresh produce company. Each website and corresponding social media platform will promote the partnership through July 5, 2016. Recipes and the e-book are available on each website now.
AndNowUKnow will continue to supply the latest in industry marketing strategies.