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Summer Snacking Sweepstakes Partners Five Produce Brands

Summer Snacking Sweepstakes Partners Five Produce Brands



IRVING, TX – To further engage customers and drive forth their promotional efforts, California Giant Berry Farms, Crunch Pak, Duda Farm Fresh Foods, Natural Delights Medjool Dates, and SUNSET® have teamed up together to form the Summer Snacking Sweepstakes.

Under this partnership, consumers can download a free recipe e-book for the summer season and enter for the chance to win a $5,000 vacation

“We loved collaborating with all of these amazing fresh produce brands, including creating a special recipe with Natural Delights to bring celery and Medjool dates together for a healthy, sweet and salty summer snack,” said Nichole Towell, Director of Marketing, Duda Farm Fresh Foods. “Co-partnerships have been instrumental in the way we stay relevant and engage with consumers – they want to know how to use a variety of fresh fruits and vegetables together, and we’ve definitely given them that inspiration.”

Consumers can enter the sweepstakes and download the e-book on each of the brand partners’ websites. Additionally, each partner will develop recipes and other consumer content pieces based on consumer feedback, provided by each opt-in form from the sweepstakes.

“We’re always looking to improve the content we deliver to our fans, and these types of partnerships give us a lot of insight from a wide variety of consumers,” added Daniela Ferro, Communications Coordinator, Mastronardi Produce/SUNSET®.

Data collected from the promotional opportunity will be used to further engage consumers based on their dietary preferences, retail shopping habits, and demographics. The brands said in a press release that this strategy has been proven successful in the past.

“We partnered with other complementary fresh produce brands as part of our enriched marketing efforts to fully engage and stay relevant with consumers throughout the year,” said Tony Freytag, Senior Vice President of Sales and Marketing, Crunch Pak. “It’s been wonderful to pair fresh fruit like California Giant Berries with our Crunch Pak apples to create fresh, new ways to enjoy fruit during the season.”

Consumers can expect the following recipes through the promotion from the brands:

  • Berry Bruschetta
  • Apple and Roasted Beet Salad with Goat Cheese
  • Celery Sriracha Salsa
  • Avocado Caprese Salad with Medjool Date Glaze
  • Sweet Pepper Mini Bites

The brands said that the Summer Snacking Sweepstakes will offer opportunities for its consumers to engage more personally with each fresh produce company. Each website and corresponding social media platform will promote the partnership through July 5, 2016. Recipes and the e-book are available on each website now.

AndNowUKnow will continue to supply the latest in industry marketing strategies.

SUNSET® Produce California Giant Berry Farms Crunch Pak Bard Valley Medjool Date Growers Duda Farm Fresh Foods

 



Companies in this Story


California Giant Berry Farms

California Giant was built by the dedication of many hard-working individuals committed to one common goal; the optimal...

Duda Farm Fresh Foods Inc

What started out as the pursuit of the American dream by Andrew Duda, a young Slovak immigrant, has become one the country...

Crunch Pak

Founded in 2000, Crunch Pak is committed to providing the highest quality organic and conventional sliced apples in the...

Bard Valley Natural Delights

Natural Delights Medjool Dates are a pure and wholesome superfood picked straight off the tree at the peak of ripeness....

Mastronardi Produce® (SUNSET®)

Before Grandpa Umberto Mastronardi came along, no commercial greenhouses existed in North America. But in the early 1940s,...