Sunkist Growers, Naturipe, and Envy™ Apples Team Up With WildBrain’s Strawberry Shortcake for Mother's Day Promotions; Christina Ward, CarrieAnn Arias, and Cecilia Flores Paez Discuss
VALENCIA, CA - An exciting new collaboration is taking place to create promotional opportunities across multiple categories, as Sunkist Growers, Naturipe Farms, and T&G Global's Envy™ Apples have teamed up to launch a new promotion for WildBrain's new animated Strawberry Shortcake series Berry in the Big City.
"This in-store and online promotion is unique, as all three brands come together to celebrate healthy eating and snacking in a 'fruitastic' way," said Christina Ward, Senior Director of Global Marketing at Sunkist. "Our data shows that 62 percent of Blood orange shoppers prefer to eat them as a snack, so we are excited to introduce shoppers to a specialty variety they may have never tried before, like Sunkist Blood oranges."
To bring this merchandising strategy to life, Sunkist launched limited-edition 2 lb and 3 lb packaging for Blood oranges, featuring Strawberry Shortcake and Orange Blossom, as noted in a press release.
Naturipe has supported the collaboration with POS display signage available for retailers, in addition to launching an interactive webpage featuring Strawberry Shortcake and Blueberry Muffin, new custom recipe videos, and downloadable activities.
"As life-long fans of the original Strawberry Shortcake series, we are thrilled to be partnering with WildBrain, as well as Sunkist and Envy, to celebrate the new series. This gives our produce brands a great opportunity to cross-promote all the delicious fruit that is featured in Berry in the Big City and to help establish the next generation of fans of this iconic brand," said CarrieAnn Arias, Naturipe Farms' Vice President of Marketing.
Envy has also created promotional 2 lb bags and bins for the launch.
"As Strawberry Shortcake and pals 'bake the world a better place' in Big Apple City, only the best apple will do," said Cecilia Flores Paez, Head of Marketing, North America at T&G Global. "That's why Strawberry Shortcake has partnered with Envy apples. Prized for their beautifully balanced sweetness, uplifting fresh aroma, and delightfully satisfying crunch, Envy apples are a perfect ingredient for enjoying both exciting adventures and everyday special moments with the people we love."
To read more about the promotion, click here.
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