SUNSET® and SEPC Celebrate Milestone Years

SUNSET® and SEPC Celebrate Milestone Years

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KINGSVILLE, ON - 2019 marks a banner year for Mastronardi Produce and the Southeast Produce Council (SEPC), as both organizations commemorate milestone anniversaries.

SUNSET® is celebrating 65 years as an industry leader

Tomorrow in Orlando, Florida, SEPC will “Produce like it’s 1999” to celebrate the conference’s 20th year and showcase the best the produce industry has to offer. It will also be a particularly celebratory occasion for Mastronardi Produce, the legendary greenhouse pioneer and owner of the SUNSET® brand, which is celebrating 65 years as an industry leader.

Paul Mastronardi, President & CEO, SUNSET®What does this leading produce innovator have in store at SEPC for this special year? According to Paul Mastronardi, President and CEO of Mastronardi Produce, it is shaping up to be a berry good year. “Thanks to our joint-venture partnership with BerryWorld® and the launch of our new WOW™ berry brand, 2019 marks the beginning of a revolution in the North American berry category. Prepare for a consistent infusion of berries with exceptional color and flavor!”

SUNSET plans to showcase multiple award-winning innovations across the tomato and pepper categories, including ALOHA™ peppers, SHAZAM™ shishito peppers, and Sugar Bombs™.

Sugar Bombs bring exceptional quality and flavor to the grape tomato segment

Sugar Bombs grape tomatoes on-the-vine follow the phenomenal success of Flavor Bombs®, bringing exceptional quality and flavor to the grape tomato segment. According to Paul, “Sugar Bombs won’t disappoint. Consumers love their exceptionally sweet flavor while retailers appreciate the incremental dollars and growth they drive in the premium category.”

SUNSET also has innovation in-store for the pepper category. Both ALOHA and SHAZAM peppers, which are part of SUNSET’s premium, Chef-inspired collection, are driving excitement with both retailers and consumers.

ALOHA and SHAZAM peppers are part of SUNSET’s premium, Chef-inspired collection

“Our ALOHA pepper brings a bold, fresh look to the produce department. Its unique, colorful stripes and aromatic flavor lend the perfect island flair to salads, snacking, grilling, and stir-fries,” said Mastronardi. “Our SHAZAM shishito peppers bring culinary interest to the table. Nine out of ten are mild and savory with a faint citrus note, while one out of ten packs a burst of heat.”

With exciting innovation in berries, tomatoes, and peppers—plus a milestone 65th anniversary—SUNSET® has a lot to celebrate at this year’s SEPC.

Visit SUNSET at booth #1109 at SEPC's Southern Exposure to learn more about its full line of product innovations.


Companies in this Story

Mastronardi Produce® (SUNSET®)

Before Grandpa Umberto Mastronardi came along, no commercial greenhouses existed in North America. But in the early 1940s…