Sysco Purchases More Than 21,000 Gift Cards From Restaurant Customers Nationwide to Support the Industry and Thank Operations Frontline Associates
HOUSTON, TX - Creatively tackling industry problems should be Sysco’s slogan. As it continues to support its restaurant customers across the U.S., the distributor purchased roughly 21,000 gifts cards, which provided a cash flow of more than $525,000.
“At Sysco, we are here to support our customers as they continue to navigate a difficult pandemic environment,” said Greg Bertrand, Executive Vice President of U.S. Foodservice Operations. “This initiative enabled us to not only support restaurants in a big way, but also say a well-deserved “thank you” to our operations frontline associates for their ongoing dedication to the foodservice industry and support of our customers.”
According to a press release, each of these $25 gift cards were given to Sysco’s operations frontline associates in appreciation for their hard work and dedication to the company’s customers.
The effort was inspired by The National Restaurant Association’s challenge to Sysco and others to join the #StepUpToTheTable campaign, and encouraged food industry executives to support the restaurant industry by buying gift cards and giving them to friends and family over the holidays. Sysco immediately participated in the challenge in December.
Sysco has been an advocate for the restaurant industry since the beginning of the pandemic, and this latest initiative is one of many that it has launched in order to support operators. Both of its Restaurants Rising and Foodie Solutions have offered multiple platforms to benefit the foodservice sector.
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