CHINA - Apples are central to many celebrations here in the United States, and the same can be said for international markets. This year, during China’s Mid-Autumn Festival, consumers showed an even greater interest in the fruit than in years past. T&G Global recently reported that a record-breaking 165,000 gift boxes of Envy™ apples were sold during the celebration, amounting to 1.48 million total apples.

“It’s a great achievement to sell over a million Envy apples during the Mid-Autumn Festival, which is double the amount of gift boxes we sold last year,” said Rebecca Chapman, Head of Marketing. “The demand is the result of effective activations, and with restricted travel recently, we partnered with the Thyssen-Bornemisza National Museum Madrid to bring four famous masterpieces to China with iconic paintings on our new eye-catching gift boxes. The Envy brand continues to be a star performer, this is down to its large size, beautifully balanced sweetness, and fresh aroma—making it ideal for gifting occasions.”

A press release explained that the strong Mid-Autumn Festival sales reflects Envy’s premium position and proven reputation. T&G’s integrated marketing campaign for the Mid-Autumn Festival included a strong promotional activation through Metro LED digital advertising, sampling, limited edition gift boxes, thematic displays, TikTok, and e-commerce events.

With millions celebrating the occasion, the Mid-Autumn Festival is one of the largest celebrations in China, Vietnam, Malaysia, and other East and Southeast Asian countries.

For more ways that fresh produce is breaking barriers, keep clicking back to ANUK.

T&G Global