Viva Fresh Expo Announces Phil Gwoke as Keynote Speaker, Multi-Generational Marketplace Approach
MISSION, TX – Addressing consumer perceptions and motivation factors contributing to our industry that waver between generations is Phil Gwoke, generational expert and consultant at BridgeWorks and keynote speaker for Viva Fresh Expo’s Luncheon on Friday, April 6th at the JW Marriott Hill Country Resort in San Antonio, Texas. Gwoke’s expertise has toured the world, inspiring 100,000 people located throughout 40 different states and four continents.
“This is a relevant topic that we’re introducing in a unique way because we have asked Bridgeworks to develop research on produce purchasing behaviors especially as it relates to health and wellness among diverse generational groups,” said Dante Galeazzi, President and CEO of the Texas International Produce Association, in a recent press release. “Understanding the foundations of generational perceptions about healthy eating habits and nutrition of fruits and vegetables can translate into tangible and lasting success for not only retailers and foodservice professionals, but for marketers, shippers and producers as well.”
Using research, understanding, and actionable insight, BridgeWorks creates ties generational gaps in the marketplace and workplace. Since its 1998 founding, the company has worked with many heavy hitters, including Chick-fil-A, General Mills, Kraft, Land O’Lakes, Walmart, Microsoft, and Disney.
Attendees will walk away with a handout summarizing BridgeWorks’ key findings and additional insights into the produce industry. These findings can influence future merchandising and marketing efforts. Further, Gwoke’s talk will cover the workplace’s generational differences, offering employers insight into how to navigate and bridge gaps with his unique Generation X sense of humor, experiences, research, and generational expertise running through the pulse of every keynote, workshop, and training session he offers.
“I am excited to bring 20 years of generational research to the Viva Fresh Produce Expo that will equip attendees with strategies on marketing produce across the generations more effectively and inspire them with insights as to why these shifts are so impactful,” said Gwoke.
On top of Gwoke’s enlightening contributions to the Luncheon, Viva Fresh’s annual Healthy Living Award will be announced at this event. The award seeks to spotlight those positively influencing and educating consumers on the benefits of healthy nutrition practices, particularly encouraging the consumption of more fruits and vegetables in day-to-day living.
Wanting more details on the event’s happenings? Check out the website: VivaFreshExpo.com.
