Viva Tierra Organic Kicking Off Organic Italian Kiwi Season
SEDRO-WOOLLEY, WA – After a successful trial last season, Viva Tierra Organic, Inc. is bringing organic Italian kiwi to U.S. consumers, with quantities now available.
Viva Tierra’s first shipments of organically grown green Hayward kiwi from Italy made it to the east coast at the end of last month, and availability is expected to continue until February, according to a press release.
Organic Golden kiwi, which has bright yellow flesh, is expected to arrive in late October and should be available until the end of the year.
Kiwifruit has been consistently growing in popularity with consumers in the past several years, and Viva Tierra is hoping to capitalize on the trend.
The kiwi are packed with PLU stickers in bulk 9kg “Viva Tierra Organic” boxes, according to a press release. The company also is planning a branded 1 lb. retail zipper bag in November, which will be exclusively available from Viva Tierra Organic.