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Wada Farms Showcases New Organic Potato Line and Tatermade Packaging



IDAHO FALLS, ID - Welcome to What’s In Store.

Since 1943, Wada Farms has made its goal to put quality potatoes on the American dinner table with integrity and respect. While the company continues to expand its program, Wada Farms is introducing its new product line of grown in Idaho, Organic potatoes. The company has consistently grown within its boundaries of the land to keep farming healthy and mother nature happy.

Wada Farms

Choosing this Wada Farms bag of Organic potatoes is not only a personal choice, but also a mindful one for the planet. Wada Farms Organic Potatoes are packaged in the new eco-friendly Tatermade bag which is comprised of 25% starch based renewable content. Not only a healthy choice for the consumer, but also for the planet.

Recent consumer data shows that organic potato demand is on the rise with 30% increases in volume and 28% gains in retail dollars making it a viable option for all produce departments. Wada Farms is helping the potato category grow by offering 3 lb. and 5 lb. sizes in their new innovative and sustainable Tatermade packaging for all Russet, Red, and Gold potato varieties.

Wada Farms

Wada Farms believes in the value of providing both organic and conventionally grown potatoes. While organics are not for everyone, the company is excited about the opportunity to grow with this category to meet the increasing demand.

Thank you for watching What’s in Store.

Wada Farms



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Wada Farms

The Wada Family has been growing famous Idaho potatoes ever since 1943. Frank Wada emigrated to the U.S. from Japan in...