BENTONVILLE, AK - Grocery delivery continues to pave the way for retail growth in our industry as more consumers are finding the service and convenience worth the investment. As we continue to adapt and pivot due to the challenges set by the pandemic, retail pacesetters like Walmart are setting about expanding their strategies to meet these demands. The retailer has announced it is expanding its InHome delivery service, which directly delivers customers’ groceries to their refrigerators while they are away.

The InHome delivery service made its initial debut in 2019, rolling out to several cities across the U.S. According to Bloomberg, InHome will now begin serving customers in southeast Florida, Arkansas, and will expand into Atlanta, Georgia, in July.

“Grocery delivery was niche, and now it’s very mainstream,” said Whitney Pegden, Vice President and the General Manager for InHome in a statement to Bloomberg. “Now, we have a large group of consumers used to it, and they’re starting to return to normal life and running into the issue of having to be home during deliveries. So, the timing is really ripe for our service.”

As we continue to implement safe practices and return to in-office conditions, consumers are still relying on grocery delivery as part of their routine. Walmart’s InHome service provides the convenience shoppers are looking for as it allows them the freedom of scheduling deliveries without requiring them to be present to receive their orders.

InHome also includes a 30-day free trial, after which the service costs $19.95 per month. Consumers who sign up will meet their delivery person before the first order, and all employees are trained on how to properly stock refrigerators. They also wear masks, gloves, booties, and body cameras that provide a live broadcast and recording of the delivery.

With new technology and innovations already on the up-and-up, what can the industry expect next as we continue to bring the freshest products possible? AndNowUKnow will report as we find out.

Walmart