Weis Markets Launches Massive Price Reduction Program
SUNBURY, PA - Weis Markets is implementing sweeping changes to its pricing structure this month. The retailer is taking aim at more than 7,000 price tags with its new Low, Low Price Program—a program designed to lower prices throughout the store as a means to “offer a strong value proposition in an increasingly competitive marketplace.”
“We understand saving money has never been more important for our customers,” said Richard Gunn, Senior Vice President of Merchandising and Marketing, in a press release. “That’s why we are making a multi-million-dollar investment to provide the lowest price in the market on more than 7,000 everyday products.”
New prices went into effect Thursday, January 21. Last Wednesday, Weis Markets locations spread across seven states closed early so that thousands of associates could work overnight to install signage and updated price tags that indicate the new Low, Low Prices.
To commemorate the launch of the Low, Low Price program—a program the retailer has called its “most ambitious price reduction program to date”—Weis Markets’ associates joined together in its Selinsgrove, Pennsylvania, store to cut a ceremonial receipt that highlights the new savings opportunities for customers.
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Will Weis Markets reap the rewards of this comprehensive investment in offering low prices? How will competitors react? Low low low prices? AndNowUKnow will continue to report on this and other important retail news.