Wonderful Citrus Welcomes New President, Zak Laffite
LOS ANGELES, CA - Zak Laffite is joining Wonderful Citrus as its new President, effective January 1, 2020. David Krause, who has held the President position for the last 20 years, will transition into the newly created role of Advisor to Chairman and President of The Wonderful Company, Stewart Resnick.
“This is an exciting time for Wonderful Citrus as we roll out our newest brand, Wonderful Seedless Lemons, and continue to lead the mandarin category with Wonderful Halos,” said Laffite. “I’ve been incredibly fortunate to learn from David, who has been instrumental in growing Wonderful Citrus to the successful business it is today, and I can’t wait to tackle the challenges that lie ahead.”
Since 2004, Laffite has served on the Wonderful Citrus team, holding positions like Chief Sales Officer, COO, Vice President of Supply Chain, and Senior Director of Product Management—positions that have helped him gain the experience that makes him a great fit for the President role.
“Zak approaches this role with a deep understanding of our business and a unique talent for working cross-functionally with our employees, retailers, and grower partners,” said Resnick. “David will be missed by the entire Wonderful Citrus family, but I’m thrilled he has agreed to remain on in an advisory capacity, and I look forward to Zak leading our business well into the future.”
Wonderful Citrus, part of The Wonderful Company, owns, cultivates, and harvests over 60,000 acres of fresh citrus, which it then ships around the world each year to ensure a year-round supply, according to a press release. Wonderful’s citrus can be found in the produce department of grocery stores across America under the flagship consumer brands of Wonderful® Halos® mandarins and Wonderful® Seedless Lemons.
Congratulations to both Zak Laffite and David Krause on their new positions!