WP Produce Shakes Up Category With Desbry® Tropical Avocados
MIAMI, FL - What could be more eye-catching in the produce aisle than perfectly ripe avocados calling out to shoppers as they fill their baskets? WP Produce's Desbry® Tropical Avocados will do just that when displayed in the produce section, and the brand has been gaining popularity with retailers across the U.S. With the delicious avocados hitting peak season, now is the optimal time to stock up and drive traffic.
"Tropical Avocados are great any time of year, but the flavor is incredible right now," said Chris Gonzalez, Vice President of Sales at WP Produce. "Sweet and creamy, but not heavy; consumers and chefs are loving them. My family has enjoyed Tropical Avocados as part of our meals for generations, and here in Florida everyone eats them. It's exciting now to hear positive feedback from avocado-lovers in California, Nevada, Texas, and other western regions. It's my passion to introduce this fruit to as many people as I can.”
Peak flavor season for these tropical avocados from the Dominican Republic is Mid-February through Mid-March, according to a press release. In other good news, WP Produce, which grows, imports, and distributes the Desbry avocados, has an ample supply to meet the growing demand for the category.
The tropical avocados are gaining traction in the U.S. market due to their vibrant color and large size. Desbry avocados offer a sturdy texture, are three times larger than traditional Haas avocados, and remain fresh longer after being cut.
"Tropical Avocados are best for slicing and dicing, and are perfect by themselves and as an ingredient in salads, sandwiches, wraps, soups, ceviche, smoothies, and of course, avocado toast," said Karen Nardozza, President and CEO of Moxxy Marketing. Moxxy helped rebrand the fruit, formerly known as green skin, and has been working with WP Produce to expand the market for Tropical Avocados.
To increase shopper dollars at retail, WP Produce is rolling out a comprehensive, value-added merchadising program. The company will be offering retailers signage, recipe tear pads, and attention-grabbing display bins that will educate shoppers on the distinctive fruit.
WP Produce is offering loose fruit in 8, 9, 10, and 12-count packs. Additionally, it has double-layered boxes that are available in 16, 18, 20, and 24 counts. For retailers loking for packaged items for safety or convenience, WP Produce offers two-count poly/mesh bags in a 25 lb carton.
How will WP Produce and its Desbry brand continue to expand the category? Keep a tab open for AndNowUKnow as we keep you up to date.