ACAMPO, CA - As many consumers prepare to load their baskets with melons to round out their holiday tables, Bayer Vegetable Seed is putting focus on two of its newest seedless varieties this season. The company took us through its Premium and Embassy varieties in our exclusive Behind the Greens video. 

“One of our newest varieties is Premium. It’s a personal-sized watermelon, extremely convenient for our customers,” Produce Chain Specialist for Melon & Watermelon Matthew Deceault divulges. 

Aside from its aesthetic appeal and tasty eating experience, the Premium is also essential to Bayer’s crops and enables the company to pollinate its seedless varieties. Product Specialist for Watermelons Kike Rossell elaborates that the variety blooms early and all the way through the season. 

“It’s not that we only use it as a pollinator, but you can use the fruit. It brings sustainable crop to the grower,” Kike says, pinpointing two benefits the variety offers.

In addition, Bayer is also promoting its Embassy variety, which boasts an alluring dark stripe and rind to catch a consumer’s eye. Also a seedless variety, Matthew states that this watermelon is the perfect option for both retailers and processors.

As we recently reported in another exclusive video, Bayer is also ramping up focus on its diverse melon varieties, the Golden Cantaloupe and the new Crispy Pear melon. 

So, just what makes the Premium and Embassy seedless varieties the popular choice for Bayer’s customers? Watch our exclusive video above to find out. 

 Bayer