WENATCHEE, WA - Just in time for the 4th of July holiday, American Dream® cherries are back, delivering exceptional flavor and a powerful message of support. Featuring both Dark Sweet and Rainier varieties, these premium Northwest cherries offer retailers a standout opportunity to drive summer sales while honoring our nation’s heroes.

With bold packaging, patriotic branding, and customizable in-store marketing, American Dream® cherries are designed to maximize visibility and capture shopper attention at peak cherry season. Retailers can take advantage of excellent merchandising support, including display-ready shipper boxes, signage kits, and cross-promotional tie-ins.

What truly sets this program apart is its mission. With every box sold, retailers can choose to support the veteran’s organization of their choice, whether it be local or national, connecting communities with a cause and deepening shopper loyalty.

“American Dream® isn't just a label, it’s a platform for purpose,” said Bob Mast, President of CMI Orchards, in the recent press release. “We are deeply thankful for the men and women of the U.S. Armed Forces and their families — the true backbone of our freedom. This program is something our team at CMI is incredibly passionate about. Supporting military families is not a seasonal thank you for us; it’s a year-round commitment to those who make our way of life possible. This program is a meaningful way for our retail partners to engage customers while giving back during one of the most patriotic times of year."

In addition to cherries, CMI offers a full lineup of American Dream® premium apples and pears available year-round, allowing retailers to build continuity and brand recognition across seasons.

Celebrate America with cherries that stand for something bigger. Ask your CMI sales representative about building your customized American Dream® campaign today.