Driscoll’s Expands Limited Edition Collection with the Launch of Sweetest Batch™ Blueberries
WATSONVILLE, CA - Known in the industry for its flavorful, high-quality berries, Driscoll’s recently announced the launch of Sweetest Batch™ Blueberries. As the company’s newest product in its Limited Edition collection, Sweetest Batch will be available in select cities for a limited time, delivering on a unique, indulgent berry experience that’s focused on elevated flavor.
“The fresh berry category continues to lead the growth of the produce industry and the blueberry experienced a double-digit growth in retail sales,” said Frances Dillard, Senior Director of Brand and Product Marketing. “As the number one brand in produce, Driscoll’s 100-year farming heritage is dedicated to flavor as our brand differentiation.”
Plans are also underway for Sweetest Batch Blackberries, working toward the company’s first complete berry patch with premium flavors across the strawberry, raspberry, blueberry, and blackberry categories. According to a press release, Driscoll’s brand promise of Only the Finest Berries™ has singularly allowed the company to focus on its mission of delighting the consumer.
“We are excited about this new product innovation that leverages our best proprietary genetics to bring a big, extra-sweet flavor offering to our consumers,” said Annie Duner, Product Marketing Manager. “Driscoll’s goal is to generate buzz and excitement in an otherwise commodity-driven category.”
Bursting with flavor, these specialty blueberries follow the marketplace success of Driscoll’s Rosé Berries™ and Sweetest Batch Strawberries and Raspberries earlier this year. Like all of the company’s berries, Sweetest Batch Blueberries are bred naturally by the brand’s Joy Makers—Driscoll’s team of agronomists, breeders, sensory analysts, plant health scientists, and entomologists—exclusively for its network of independent farmers to grow and harvest.
Due to the special attention and nurturing that’s required to ensure the berry’s superior quality, they are limited in availability. To locate retailers that feature Sweetest Batch Blueberries and other Limited Edition berries nationwide, click here. For all the latest news in produce, keep reading us here at ANUK.