Fresh Del Monte Produce Partners With Tech Start-Up Decapolis; Mohammad Abu-Ghazaleh and Abedalrhman Habashneh Comment
MIAMI, FL - Fresh Del Monte Produce is teaming up with tech-forward partner Decapolis through a recent investment deal. The fresh and fresh-cut producer announced it has invested a 39 percent stake in Decapolis, a Jordanian and United Kingdom-based startup company that provides blockchain-driven food safety and quality traceability technology for the food industry.
“Now more than ever, consumers are very cognizant of what goes into their food. With this blockchain technology, they’ll know exactly what has gone into the product, and where it has traveled, until the moment it was purchased for consumption. We’re excited to begin rolling out this traceability solution to all Fresh Del Monte products,” said Mohammad Abu-Ghazaleh, Fresh Del Monte Chairman and Chief Executive Officer.
This investment is part of Fresh Del Monte’s technology-driven mission to offer best-in-class, innovative solutions for its products and services and to provide sustainable solutions that other businesses and industries can benefit from. Through this team-up, the two companies plan to roll out Decapolis Food Guard (DFG)™, the blockchain-based traceability solution, across all Fresh Del Monte business segments, starting with Fresh Del Monte’s pineapple operations in Costa Rica.
According to the release, Decapolis Food Guard provides full traceability solutions through the DFG chain of records, which capture assessments at each stage of production from planting to distribution through the use of QR codes. Deploying blockchain technology ensures data remains immutable and QR codes on product labels certify end-to-end traceability. This traceability process allows for trusted record-keeping in the supply chain, whether it impacts consumer knowledge, food safety, or quality analysis. Fresh Del Monte and Decapolis also plan to provide the DFG to other interested businesses.
“We are in the business of doing good. We embark on this endeavor with full confidence in our company, our offerings, service, and the people we serve. It will surely be a promising and fruitful venture, a force multiplier to work that positively impacts communities, families, and the future of healthy living and technology for good. We remain steadfast in moving toward our vision of becoming the leading global reference platform for compliance and certification for food trade worldwide,” said Abedalrhman Habashneh, Decapolis Founder and Chief Executive Officer.
Decapolis has successfully developed and deployed this solution in the private and public sectors, spanning four continents. Additionally, Decapolis is optimistic about its promising partnership with Fresh Del Monte.
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