GOLETA, CA - Fresh Formulaics, an innovator in next-generation post-harvest solutions, has joined the "Supply Chain of the Future" initiative by the International Fresh Produce Association (IFPA) as an executive sponsor of the Shelf-Life Prediction & Dynamic Incentives steering committee.

As a specialist in providing produce suppliers with safer, smarter, and more effective solutions for protecting the quality and value of their fruit, Fresh Formulaics’ support reflects a broader commitment to reshaping how freshness is measured, communicated, and rewarded across the supply chain. The company will collaborate with other steering committee members to help define open-source solutions that serve growers, distributors, and retailers alike.

“This initiative is about building trust and alignment across the industry,” said Denise Junqueiro, Head of Global Marketing at Fresh Formulaics, in a recent press release. “Whether you're a grower, shipper, marketer, or buyer, we need shared language and shared goals to drive adoption for a stronger and more resilient supply chain. That’s where collaboration becomes real—and where real change begins.”

Fresh Formulaics’ scientific and sustainability credentials will enhance the working group’s efforts to define shelf-life KPIs and align incentives that reward sustainable handling practices. Their real-world implementation knowledge will be crucial to building solutions that scale. Fresh Formulaics will also contribute to live pilot demonstrations aimed at validating shelf-life modeling tools.

Ed Treacy, Vice President of Supply Chain and Sustainability at IFPA, emphasized the collaborative foundation of the initiative: "This initiative is about coming together as an industry to solve the challenges no single organization can solve alone. We’re building shared systems—not just collecting data—to drive real, lasting change across the supply chain." This philosophy underscores the initiative's approach to breaking down data silos and fostering industry-wide cooperation.

"Fresh Formulaics is an example of a company that is redefining what's possible in the perishables space," said Drew Zabrocki, CEO of Totem and Chairperson for the initiative. "Their engagement with the Shelf-Life steering committee will elevate the science and strengthen the real-world impact of what we create."

The IFPA initiative draws its strength from a coalition of growers, distributors, retailers, technologists, and NGOs committed to building interoperable systems and open-source infrastructure that support a more sustainable, efficient, and equitable produce industry.

"Supporting this initiative aligns directly with our mission to build a more resilient, data-driven supply chain," said Mac Marshall, Product Director at Fresh Formulaics. "By working with IFPA and the steering committee, we’re helping to establish the predictive frameworks and incentive structures needed to reward sustainable handling and reduce food waste at scale."

There are several ways to get involved in the Supply Chain of the Future, including joining one of the working groups, signing on as a sponsor, or participating in the program pilot series. These are all detailed on the Supply Chain of the Future website.

Industry members may also join the Supply Chain of the Future Symposium on June 9, 2025 from 11am – 4pm EST. This event, held in conjunction with The Washington Conference hosted by IFPA, is free and open to in-person and virtual participants. The event will be a fast-paced opportunity to engage and network with other industry visionaries, see the latest in innovative technologies and more.

Following the symposium, the initiative will expand pilot programs through targeted industry partnerships and technical enhancements, with a global showcase planned during the IFPA Global Produce & Floral Show in October 2025.