Fyffes Launches ‘Fuel with Fyffes’ Training Campaign for Marine Corps Marathon Runners
CORAL GABLES, FL - 30,000 bananas, 26.2-miles, and a whole lotta Marines—these three ingredients make up this year’s Fyffes-fueled Marine Corps Marathon in Arlington, VA. For the fifth year running, Fyffes will be donating 30,000 bananas to participants who cross the finish line of the marathon event, also encouraging runners to compost their peels in the Fyffes composting bins located in the MCM Finish Festival.
Fyffes says it plans to also ignite the running community through the launch of the ‘Fuel with Fyffes’ campaign—an interactive social media initiative spurring marathoners to share training trips to best prepare participants for the 42nd running of “The People’s Marathon.”
“Over the last few years, we have provided Fyffes bananas to all Marine Corps Marathon participants to refuel with the nutrients necessary to recover from a grueling 26.2-mile journey,” said Marion Tabard, VP of Marketing for Fyffes North America. “And this year, in addition to race-day replenishment and composting stations, we’re connecting with MCM runners before the race through the ‘Fuel with Fyffes’ campaign to unify and inspire the running community to Discover More ways to reach the finish line!”
Over the past five years that Fyffes has provided bananas to the Marine Corps Marathon, the company has provided a total of more than 150,000 bananas to runners crossing the finish line. Considered one of the largest marathons in the world, according to a press release, Fyffes has been planning its efforts for this year’s event well in advance of the October 22 Marathon day, prepping an interactive pre-race campaign on social media that encourages runners to maximize their MCM experience by sharing marathon-training tips.
Runners of all levels of experience are encouraged to join in on the conversation, and Fyffes will lead the discussion based on the following weekly themes:
- Week 1: Discover Your Rhythm: Share your inspirational workout song lists
- Week 2: Discover Your Path: Share insight and recommendations on running trails
- Week 3: Discover Your Stretch: Share your warmup routines and best practices
- Week 4: Discover Your Speed: Share recommendations for training and race-day shoes
- Week 5: Discover Your Gear: Share recommendations for training and race-day gear
- Week 6: Discover Your Morning: Share training and race-day banana-infused recipes
- Oct. 22: Marine Corps Marathon Day!
“MCM runners will enjoy fueling up at the finish with a banana from Fyffes,” said Marine Corps Marathon Director Rick Nealis. “It’s a great partnership that brings social media energy before the event and composting efforts to benefit the environment after the run.”
Participants will have the opportunity to win marathon-ready and runner-approved prizes to help prepare for the 26.2-mile expedition. Runners—both experienced and beginners—are encouraged to share their tips and recommendations and join the conversation on Fyffes’ Facebook page.