Giant Food Announces Return of Summer Local Produce Boxes; Adenike Olaleye Details
LANDOVER, MD - Two words: local produce. That is the central focus of Giant Food’s latest strategy, as the retailer has announced the return of its Local Produce Boxes, sold exclusively through Giant Delivers. The boxes will now be available all summer, featuring eight varieties of locally sourced, in-season produce from local farms across Maryland, Virginia, and Delaware.
“The Local Produce Boxes continue to be highly successful and are an exciting offering for our customers looking for fresh produce sourced from farms throughout their local community,” said Adenike Olaleye, Senior Manager of E-Commerce Merchandising. “We’re thrilled to be able to offer these specially curated produce boxes for the third year in a row to provide our customers with an expanded variety of the best seasonal produce options week after week.”
As a press release highlighted, the recent relaunch of Giant’s Local Produce Boxes exemplifies the retailer’s commitment to making healthy and locally sourced foods accessible to customers and increasing food traceability and transparency. This is the third year in a row in which Giant will be sourcing items from local farms to bring the freshest varieties to consumers.
Participating farms include Baugher’s Orchards and Houser Produce Farm of Maryland, Papen Farms and Fifer Orchards of Delaware, Kirby Farms of Virginia, and more. Items featured in the box will vary weekly depending on farm harvests and what is in season.
The Local Produce Boxes are available weekly through September or while supplies last.
As more retailers ink unique strategies to drive traffic to the produce department, ANUK will be here with the latest updates.