Gina Nucci Talks Mann Packing's Reintroduced Winter Holiday Graphics
SALINAS, CA – It's that time of year again! The wintery wrapping for Mann Packing’s vegetable trays are back, showing off seasonal graphics on both the company’s 16.5 oz (468g) and 40 oz (1.13kg) Veggie Ranch trays in the U.S. and Canada, and giving retailers a chance to boost sales in the produce department.
“Seasonal changes and holidays create great opportunities to refresh packaging with fun and relevant graphics,” shared Gina Nucci, Director of Corporate Marketing. “Limited-time-only packaging has proven to drive incremental sales and velocity with secondary displays and impulse purchases.”
Mann’s winter and summer seasonal graphic vegetable trays have created incremental sales for the past four years, according to a press release. This run of the winter packaging is available now, and will continue to be available through late January.
“These eye-catching holiday graphics are perfect for holiday entertaining and the multiple sizes offered are great for sharing and snacking,” Nucci added.