Good Foods Launches Annual “Back to the Books” Consumer Sweepstakes; Mandy Bottomlee Comments
PLEASANT PRAIRIE, WI - The back-to-school season sends shoppers into the store in search of convenient yet delicious options to enjoy on-the-go. One of the suppliers setting out to meet this demand is Good Foods, as it has recently announced the launch of its second annual “Back To The Books” sweepstakes, which is live now through October 1.
“We were thrilled with the consumer engagement we received from our ‘Back To The Books’ promotion in 2020 and are excited to bring back the sweepstakes this year,” said Mandy Bottomlee, Director of Content Marketing. “As schedules change and families jump back into the swing of things, we’re excited to position Good Foods as the one-stop-shop for convenient, healthy, and fun school lunches and family dinners.”
The annual promotion elevates the brand and its dips as a healthy snacking option and meal solution for students, parents, and teachers during the busy back-to-school season, according to a press release. Each week, one winner will be announced to take home the prize.
To further boost foot traffic in stores, the company is also optimizing social media advertising and giveaways, as well as email marketing and partnerships with influencers.
Whether you’re stocking the shelves or shuffling your little ones onto the school bus, we wish you the best of luck as you embark on this back-to-school season!