WEST DES MOINES, IA - A new leader swells the ranks of Hy-Vee’s leadership ring. Jessica Hendrix joins the retailer as its Executive Vice President, Chief Marketing Officer, and President of RedMedia, its retail media network.

“I’ve known members of the Hy-Vee marketing team professionally for some time and had the chance several years ago to come alongside them through their work with [digital marketing agency] Razorfish,” Hendrix said. “When the conversation started about bringing my experience in retail media, merchandising, advertising, and marketing to Hy-Vee, I knew my background would be a great fit with the growing organization.”

A press release stated that Hendrix brings nearly 25 years of experience in retail, shopper marketing, and business development to the position. She’s worked with brands that run the gamut from Wendy’s to Samsung.

She will oversee Hy-Vee’s marketing efforts and serve as the driving force behind RedMedia’s growth and strategic operations. Hendrix will report to Donna Tweeten, President.

“I truly believe bringing a leader of Jessica’s caliber on board at Hy-Vee is going to take our integrated marketing strategies to the next level,” said Jeremy Gosch, Chief Executive Officer. “The talent and experience we have in this area is second to none, and with Jessica at the helm, I’m confident this team will bring even more value to our brand marketing efforts, the positioning of our image, and the advanced development of our retail media network.”

Upon Hendrix’s hiring, Anna Stoermer, Executive Vice President, will transition from the Chief Marketing Officer position into leading Hy-Vee’s merchandising efforts as Chief Merchandising Officer.

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