IMG Citrus Gears Up For Florida Grapefruit and Citrus Season
VERO BEACH, FL - IMG Citrus is riding high after acquiring a 4,000-acre grapefruit grove last year. Now, the citrus provider is one of the largest grapefruit growers in Florida, with the acquisition having doubled its volumes, positioning it well for the upcoming Florida season.
“We would like to reflect on the exciting past year of 2019, full of growth and innovation, while looking forward to the New Year ahead in anticipation for this month’s ‘diet month,’ February ‘grapefruit month,’ and plentiful volumes to extend us through the season,” the citrus provider said in a press release. “The unmatched taste of Florida grapefruit and citrus has a bright future as we look toward new opportunities in innovation and technology in the citrus industry.”
IMG Citrus is anticipating the second half of its season to boast consistent, promotable volumes on red and white grapefruit through the month of April. In addition, the month of June will see plenty of juice oranges, including storage Valencias, with tangerines, minneolas, and specialty varieties filling the in between. This will then transition IMG Citrus to imports beginning in May.
“It has been exciting to experience the delicious Florida taste this season, which defines our citrus, especially grapefruit,” the company continued. “The trees are responding positively to the nurture and care we put into them over the years, reflecting through the quality of fruit we see this year and paralleling Mother Nature. While greening is still existent, we continue to innovate and change the way we grow. We continue to invest and replant significantly, experimenting with different techniques and methods along the way. And we continue to have volume to supply our valued customers.”
With a great season already on the horizon, IMG Citrus is prepared to supply retailers’ citrus needs in 2020. The grower will be at Southern Exposure on February 29 at booth #650, so be sure to stop by to find out more about this burgeoning brand.
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